QQ Alumni, a Tencent new venture, is giving pressure to XiaoNei, the top SNS site in China. Yizhou Cheng, CEO of XiaoNei, recently changed his nickname to 'We will get the same market with QQ in two years', and XiaoNei is trying to get new users by adding Twitter like features. On the other hand, QQ Alumni added a new feature named 'Freshmen Camp' aiming at those who just graduated from high schools.
The war is just getting started. XiaoNei enjoyed its success by following Facebook and Twitter, and by positioning on the college students. QQ Alumni, which entered the SNS market less than a year, is getting more and more popular relying on the huge user base of its QQ IM software. And QQ just announced they will open a new community SNS site specially for white-collar users. The winner is not clear at this time.
To EffOM, a online marketing company, both are important. Going further with our investigation, XiaoNei's users are mainly those with more advanced education such as college/post-graduate degree, while the main part of QQ Alumni's user base is high-school students who are chatting with QQ all the time.
Monday, July 27, 2009
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