China Baidu launch Chinese Discovery Channel

July 28, 2009 Baidu Inc., which runs China’s leading search engine, and the Discovery Channel launched a Web site Tuesday to carry nature and science features, adding to rivalry in China’s competitive Internet market.

The site — discovery.baidu.com — will raise the Discovery Channel’s profile in China, which restricts foreign access to its vast television audience. It will give Baidu a new asset as it competes with U.S.-based search giant Google.

Baidu's marketing director Mr.Zhu  told the media that Baidu will integrate all its knowledge and information related products such as ZhiDao, TieBa etc. with Discovery Chinese channel to make the information more accessible to the users.

In effective China Online Marketing, Baidu built this discovery channel to expand its share in online video markets. However, Baidu should focus more on its search technologies and its B2C platform - Baidu Youa.