A recent string of online posts about a young person whose mother was looking for him has quickly gained popularity among netizens who consider it a Chinese internet phenomenon.
The post with the title "Jia Junpeng, your mother is calling you home for dinner" appeared on the Chinese portal Baidu.com at 10:59 a.m. last Thursday. The thread content consists of only 2 letters, namely RT which simply means "as the title suggests."
Amazingly, after only six hours, it attracted more than 400,000 viewers and 17,000 replies, most of which were posted by young people. Some who posted replies pretended to be Jia's relatives, teachers or friends. They doctored photos and started cyberhunts, posting several thousands of replies per second.
A month later, the story turns out to be a result of a great marketing plan. There is no real "Jia junpeng", the post was initially posted and buzzed by those Internet agents who work part-time just posting articles to various forums (spammers in some sense). But after a short time, a real buzz is generated and the initial team didn't need to keep the post up anymore......
As you may noticed, there is nothing exciting in the copy, however, it grabbed the lonely feeling in many people's heart and gave them memories from their childhoods. Sometimes, a successful marketing plan is just a simple sentence...
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